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Last Updated: 4/6/11
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ARTICLE: Gogi - A Small Fruit with Big Benefits



A Small Fruit with Big Benefits

(but buyers beware!) by Dr. Lindsey Duncan, N.D., C.N

Many of the legendary health-giving properties of Lycium barbarum (Goji’s Latin name) are today being confirmed
in modern scientific studies, and this has led to the possibility of even more far reaching benefits.

Over 50 studies have already been published in prestigious health journals, including in the British Journal of Nutrition,
Internal Immunopharmacology, Journal of Chinese Herbal Medicine and China Pharmacology and Toxicology.
In this article for Healthy Living, I’ll look at: The most exciting Health Benefits of the Goji Berry!

Anti-Aging & Life Extension— Your body’s ten trillion cells are under constant attack by free radicals.
These harmful agents can accelerate aging by destroying vital body cells faster than they can be replaced.
Goji is known as the “longevity fruit.” It contains powerful polysaccharides and antioxidants to defend
 against premature aging and to fight free-radical damage throughout the body.

Look & Feel Younger— Goji stimulates the release by the pituitary gland of human growth hormone (hGH),
the youth hormone. The benefits of hGH are extensive and include reduction of body fat, better sleep,
improved memory, accelerated healing, restored libido and a more youthful appearance.

Get Better Sleep— Goji has been historically used in Asia for the natural treatment of insomnia.
In several medical study groups with elderly people, nearly all patients taking goji reported better quality of sleep.

Protect Your DNA— DNA is the most important chemical in your body. It carries the blueprint for all the traits
inherited from your ancestors, and also ensures that, as they need replacement, your ten trillion cells
 are faithfully reproduced as healthy, exact duplicates. Exposure to chemicals, pollutants and free radicals
 can cause DNA damage and breakage, leading to genetic mutations, cancer, and even death.
 Goji’s betaine and polysaccharides can restore and repair damaged DNA.

Support Your Liver— Goji contains a cerebroside (a type of enzyme) that has been shown to protect liver cells,
even from highly toxic chlorinated hydrocarbons.

Improve Immune Response— Research reveals goji’s ability to regulate immunity by commanding and
controlling many of the body’s important defense functions. Goji polysaccharides enhance and balance the activity
of all classes of immune cells, including T-cells, cytotoxic T-cells, natural killer (NK) cells, lysozyme,
tumor necrosis factor alpha and the immunoglobins IgG and IgA and interleukins-2 (IL-2).

Improve Digestion— Goji has long been used in the treatment of atrophic gastritis, a weakening of
digestion caused by reduced activity of stomach cells. Goji itself is easily digested and assimilated,
especially when taken in its highly bioavailable juice form.

Improve Your Memory— Goji is the premiere “brain tonic” in Asia. It contains betaine, which is converted
in the body into choline, a substance that enhances memory and recall ability.

Support Kidney Health— In Chinese medicine, the kidneys are most important and are believed to control the brain
 and other organs. Goji has long been known to be a kidney super tonic, supporting ultimate kidney health and function.

Support a Stronger Heart— Goji contains cyperone, a sesquiterpene that benefits the heart and
 blood pressure. Its anthocyanins help to maintain the strength and integrity of coronary arteries.

Combat Fatigue & Lethargy— Goji is one of Asia’s premier adaptogens. Goji increases exercise tolerance,
stamina and endurance. It helps to eliminate fatigue, especially when recovering from illness.

Support Healthy Blood Pressure Levels— Nearly one in four adults has high blood pressure (hypertension).
Uncontrolled high blood pressure can lead to stroke, heart attack, heart failure and kidney failure.
A 1998 research study indicated that high blood pressure could be managed by the polysaccharides in goji.

Support Healthy Cholesterol Levels— Goji contains beta-sitosterol, which has been shown to lower cholesterol levels.
Its antioxidants keep cholesterol from oxidizing and forming arterial plaques.
The flavonoids in goji help to keep your arteries open and functioning smoothly.

Support & Balance Healthy Blood Sugar Levels— Goji has been used in China for the treatment of adult-onset
 diabetes for many years. Its polysaccharides have been shown to help balance blood sugar and insulin response.
Goji contains betaine, which can help prevent fatty liver disease and vascular damage often seen in diabetics.

Enhance Libido & Sexual Function— Goji has been used historically in Asia as a premier sexual tonic.
 Modern scientific studies have shown that goji markedly increases testosterone in the blood,
thereby increasing libido in both men and women.

Help Reduce & Alleviate Anxiety & Stress— As an adaptogen, goji helps the body to adapt to and cope with
 stress. It provides the energy reserves to help with any type of difficulty, both mental and physical.

Support & Enhance a Healthy Mood & Brighten Your Spirit— In Asia, goji is known as the “happy berry.” It has been
historically used in China to uplift and elevate. It is said that constant consumption of goji brings about a cheerful attitude.

Combat Inflammation & Joint Problems— Scientific research has shown that with acute and chronic inflammation,
free radicals like superoxide are produced at a rate that overwhelms the capacity of the body’s superoxide dismutase
enzyme defense system to remove them. Such an imbalance results in pain and damage to joints and tissues.
Goji can help to restore the balance of the important anti-inflammatory SOD enzyme.


Oftentimes people will read or hear all of the things that Goji can help and ask, “Is this a panacea or a cure-all?”
My answer is always the same: The entire body is connected; if something can heal or affect us on a deep level,
will it not affect every cell, tissue and organ in our bodies? Our bodies are not made of separate parts,
but are whole, interconnected entities. Goji juice was first introduced to America through MLM (multi-level),
pyramid, or other types of marketing. In conducting comprehensive research and thorough analysis,
I determined that every single one of these companies that had introduced goji juice to the
West had all added other fruit juices (such as apple, grape, pear, or others), chemical preservatives
(such as sodium benzoate and potassium sorbate), water (which is a dilutive) and other inexpensive,
unwanted and even unhealthy additives. As I researched deeply and intensely into the rich historical use
 of goji berries and goji juice, one thing quickly became very clear and very evident to me—
for the past 3,000 years throughout all of Asia, I could not find one individual, one pharmacy,
one healer or one doctor that mixed their goji juice with sweeteners, fruit juices, chemicals,
preservatives or any of the common dilutives found in other goji juice products in the U.S.


The goji fruit contains polysaccharides, specifically four that are quite unique (LBP 1, 2, 3 and 4),
which have been demonstrated to strongly fortify the immune system. These same polysaccharides have
 been found to be secretagogues, that is, substances that stimulate the secretion in the pituitary gland
of human growth hormone (hGH), a powerful innate anti-aging hormone.
Pure goji juice is the richest source of carotenoids, including beta carotene (more beta carotene than carrots),
of all known foods or plants on Earth! Goji is a powerful antioxidant and is traditionally believed to fortify
 the body against disease and to provide the energy to overcome difficult obstacles in healing.
Beta-carotene can be transformed into vitamin A under the influence of human liver enzymes.
Being rich in trace minerals, goji juice contains significant amounts of zinc, calcium, germanium, selenium and phosphorus,
plus many other novel compounds, such as solavetivone, not found in other foods or plants.
The more we delve into the history and scientific research conducted on goji over the past
several decades and the historical use over the past 3,000 years, the more one realizes
that this small but powerful berry is worthy of trial and further investigation.

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goji berry juice
GNT10 - 32 oz
Genesis Today Goji100 is the World's first 100% pure, undiluted, unadulterated, unsweetened,
Goji juice containing all five known Lycium Barbarum Glycoconjugate Polysaccharides LbGp 1-5!

Contains 30,000 mg of pure GOJI in each 1 oz serving!

Goji supports:

* Healthy immune system function*
* Healthy mood (Known for thousands of years as "The Happy Berry")*
* Healthy libido*
* Healthy aging*
* Healthy energy levels and resistance to fatigue*
* Healthy blood pressure, cholesterol & homocysteine levels (Supporting all around cardiovascular health)*
* Healthy endocrine function*
* Healthy liver function*
* Healthy eyes*
* and more...

Goji100 juice contains the following naturally occurring organic elements:

* Contains LbGp1,LbGp2,LbGp3,LbGp4,& LbGp5 (Lycium Barbarum
Glycoconjugate Polysaccharides 1-5) A.K.A. LBPX
* Rich in naturally occurring Amino acids
* Contains 21 trace minerals, including germanium, a rarity in foods
* Contains a full range of naturally occurring carotenoids including Beta-Carotene & Zeaxanthin
* Contains Vitamin C & B-Vitamins
* Contains Vitamin E, very rarely found in fruits
* Contains Solavetivone
* Contains Betaine, which supports healthy homocysteine levels and healthy liver function*

The five LbGp’s are the most clinically researched compounds found in Goji berries and Goji juice.

A Note From Phil Wilson
Owner of Momentum98 

The texture of this Goji juice is unlike any other. Most Goji Juices on the market appear to be diluted with lots of water. Not this one. The viciousness of this product is so thick - it feels like apricot nectar. We have not seen any Goji juice which can compare in quality to this. Absolutely the finest quality!

Lyceum is another name for the Goji Berry. It is present in most great traditional Chinese Herbal formulas. It is an ancient wonder fruit...

Try Goji Berries:
Go to the main Goji Page

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noni uice
GNT09 - 32 oz

100% Pure wild-grown and wild-harvested Noni juice with nothing added,
not even water!

Health Benefits of Noni100:

* Very high in organic minerals, trace minerals, over 160 nutrients and other novel compounds such as Damnacanthal,
Scopoletin, Anthraquinones, Acubin, Alazin and Asperuloside*
* Supports healthy serotonin levels*
* Supports healthy immune system function*
* Supports healthy inflammatory processes*
* Supports healthy energy levels*
* Supports healthy microbial balance*
* Supports to detoxification pathways of the body*
* Supports healthy blood sugar levels*†
* Natural digestive bitter

Benefits of NONI100:

* Analysis show that one bottle of Genesis Today NONI100 is equal to between 3 and 8 bottles
of Noni produced and marketing by other companies
* Contains only 100% pure wild grown and wild harvested Noni juice - no added fruit juice,
sweeteners, sugar, preservatives or water! There are no added ingredients in this product.
* 30,000mg of pure Noni in every serving
* Picked, cleaned, aged and juiced the exact way it has been done traditionally for the past 2,000 years
* They manage, oversee and maintain long-term exclusive contracts with over
16 organic and wild harvested, beautiful farms in the South Pacific

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GNT15 - 32 oz

The only 100% Pure Wild Harvested Mangosteen juice product on the market that contains the highest levels of Polyphenolic Compounds known as Xanthones

Health Benefits of Xanthone-rich MANGOSTEEN100:

* Supports healthy COX enzyme, prostaglandin and histamine levels, thereby assisting healthy inflammatory processes*
* Supports healthy human immune system function*
* Supports youthful cellular regeneration and healthy aging*
* Supports cardiovascular health, by acting as a free radical scavenger*
* Extremely high ORAC (oxygen radical absorption capacity) rating, which support cells and their components from damage by oxygen radicals (free radicals), according to studies of animal and human blood*†

Competitive Benefits of MANGOSTEEN100:

* Unfortunately, many manufacturers and marketers of Mangosteen products add water, fruit juices, sweeteners, juice concentrates, chemical preservatives and other unwanted and unnecessary ingredients. This is done to lower costs, improve flavor, and increase sweetness and to speed production runs. Genesis Today is proud to offer the world's first and only 100% pure, Mangosteen product. This product is 100% pure, and made the traditional way, just like it was consumed over 1,000 years ago.
* Genesis Today's MANGOSTEEN100 is equal to three to nine bottles (depending upon the brand) of competitive products.
* MANGOSTEEN100 is made with only 100% wild grown and wild harvested Garcinia Mangostana (Garcina mangostana L.)

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GNT12 - 32 oz

ACAI100 is the only 100% Pure, Wild Harvested Acai Berry Juice that is fully supported by the research findings of the World's foremost scientific expert on Acai, Dr. Stephen Talcott, PhD., of Texas A&M University. Dr. Talcott's research and scientific studies have been published in numerous peer-reviewed scientific journals such as the Journal of Agriculture and Food Chemistry, Food Research International, and Food Chemistry.

Competitive Benefits of ACAI100:

* 100% PURE wild harvested ACAI Berry Juice! No added fruit juices, sweeteners, sugars, preservatives, water or anything!
* Made from the whole Acai Berry, including the Epicarp (the dark purple/black skin), the Mesocarp (the pulpy meat) and the Endocarp (the seed)
* 30,000 mg of pure Acai Berry Juice in every 1 fl. oz. serving
* Processed through a unique maceration process that has been used for thousands of years by the indigenous people of the Brazilian rain forest and other bordering South American countries

About Acai100:

* Rich in Macronutrients such as: Proteins (Amino Acids) & Essential Fatty Acids
* Strong historical use as a nutrient rich food source by the indigenous inhabitants of the Brazilian Rainforest
* Contains over 3.5 times the Anthocyanin (Cyanidin 3-Glucoside) levels of red wine (per equal volume)
* Contains naturally occurring plant based Essential Fatty Acids (fatty acid profile similar to olive oil) & Phytosterols which may support healthy cholesterol & blood sugar levels*
* Rich in Fiber which supports a healthy gastrointestinal tract*
* Supports healthy joints, healthy inflammatory processes & acts as a powerful free radical scavenger*

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4 digestion
GNT05 - 60 caps

A complete digestive enzyme blend that helps support the healthy digestion of all food groups.

* Helps support our bodies' own digestive capabilities*
* Contains much more than just enzymes, it contains unique herbs and plants that have been
 shown to support our digestive system*
* Supports proper digestion, which is crucial for rebuilding and regenerating the body -
most people know that poor digestion is at the root of many health problems today
* Contains Gentian, Centaury, Turmeric and Cardamom which help stimulate bile flow
 and gastric juices which play
a critical role in cleansing, repairing and rebuilding the digestive organs*
* Helps our bodies generate digestive heat (most enzyme products do not accomplish this critical function) *

Offers a multi-purpose digestive formula:

* Vegetarian enzymes
* Heat generating herbs
* Gastric & bile stimulating ingredients
* Soothing & calming herbs
* Contains Dr. Lindsey Duncan's proprietary blends of "Enzyme Stimulator"
(226 mg per serving) and "Herbalgest" (130 mg per serving)


4 Total Nutrition

A Multi Vitamin, Mineral, Herbal and Amino acid supplement in pure, easy-to-digest, low sugar, liquid form!

* Supplies the body with all of the vital nutrients that we need (in liquid form): vitamins, minerals, trace minerals, amino acids & herbs
* Low in carbohydrates (2 grams of naturally occurring carbs per serving & zero sugar) while being high in nutrient content
* Great for adults, children and geriatrics alike because of its easy absorption and great taste
* Great solution for people with difficulty swallowing pills
* An easy-to-digest, absorb and assimilate liquid vitamin, mineral and multiple nutrient drink
* Contains a proprietary blend (12,000+mg in every ounce) which consists of a combination of pure Noni, amino acids and herbs, all of which help support, build and strengthen our body's internal organs, cells & tissues*
* Recent studies suggest that liquid supplements are 80%-90% more bioavailable to the human body

Protein100 Liquid Protein Dietary Supplement by Genesis Today

GNT17  32 oz

Protein100 Contains:
  • 15 grams of Genesis Today's Proprietary Protein Blend in every 1 fl. oz. serving
  • 480 grams of Pure Liquid Protein in every bottle!
  • A Complete Source of Protein containing all 20 Amino Acids (Essential & Non-Essential)
  • An Easy to Digest Protein Source that is High in Di & Tri-Peptides Amino Acids
  • Naturally High levels of Glutamine which Supports Recovery and Immune Function*
    • Naturally High levels of Arginine which supports Cardiovascular Health*


    PROTEIN100 Supports:
  • Individual Daily Protein Intake Needs (D.P.I.N.)*
  • Joint Health*
  • Skeletal & Muscular System Health*
  • Skin, Hair, & Nail Health*
  • Elasticity of Tendons and Ligaments*
  • Muscular Recovery*
  • Healthy Weight Control*
  • Healthy Immune System Function*

    Additional Benefits of PROTEIN100:

  • Bioavailable Liquid
  • Hypo-Allergenic**
  • Fat Free, Sugar Free, & Lactose Free
  • Does not contain additional Free Form Amino Acids which many compete or disrupt the "natural" complete protein source
  • No artificial colors, flavors or sweeteners
  • No excipients, binders or flow agents
  • Rich in Di- and Tri- peptides for easy absorption

    As a Liquid Protein Dietary Supplement, take 1 fl oz in between meals or as directed by your health care professional. Best mixed with 4 - 6 ounces of purified water or your favorite 100% pure fruit juice. Additional 1 fl oz servings may be taken throughout the day if desired to meet your Daily Protein Intake Needs. It is also beneficial to take Protein100 before or after exercise.


    Contains a Proprietary Blend of:

  • Low Molecular Weight Collagen Hydrolysate
  • Low Molecular Weight Casein Hydrolysate (PeptoPro®)

    Other Ingredients: Purified water, Citric acid, natural orange flavor, natural mango flavor, natural tangerine flavor, stevia (leaf), sodium benzoate (less than .1% as a preservative) and potassium sorbate (less that .1% as a preservative).

    **Contains milk derived ingredients

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    Read our terms and conditions of sale.
    GOJI 100      Regularly $35.95
    32 oz
    NONI 100      Regularly $37.95
    32 oz
    MANGOSTEEN 100      Regularly $35.95
    32 oz
    ACAI 100      Regularly $41.95
    32 oz
    4 DIGESTION      Regularly $24.95
    60 caps
    LIQUID CORAL CALCIUM      Regularly $37.95
    32 oz
    4 TOTAL CLEANSE      Regularly $24.95
    60 caps
    4 TOTAL NUTRITION      Regularly $37.95
    32 oz
    GNT17 PROTEIN 100 32 oz $45.95